Mixed Reality makes sense for Ford Ka and saves big bucks
January 30, 2009 at 1:48 pm | In Augmented Reality, Future | 1 CommentTags: Mixed Reality
Many might still ponder about he usefulness outside geek-world of Augmented Reality applications if they watch videos about cute virtual pets or cartoony Japanese girls invading your desktop. In the middle of this video however even the biggest skeptics will see at least one (if not more) down-to-earth useful scenario which makes not only sense but also saves lots of money for automobile companies (Ford obviously digged it): With AR you only need ONE sales room in order to present endless models and all thinkable customized versions of the cars you’re seling. It looks like it’s real, rotating gravefully before your eyes and the sales person is right next to it. Way to go, Ford!
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[...] Augmented Reality is all over the place – is that a good thing? February 1, 2009 at 10:32 pm | In Augmented Reality | Tags: ads, Augmented Reality General Electric is running an ad featuring Augmented Reality for the masses at the Superbowl, Mini convertibles live their 3D life in magazines (as ads), Lego is selling toys with Augmented Reality boxes. I’be been posting Augmented Reality examples a lot during the past months and one thing is for sure: it’s not just for geeks anymore. Real companies are using it to sell real goods or to save real money (Ford Ka, see my recent post with the video). [...]
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