Advantages of 3D for Learning – And the Secret Ingredient
February 10, 2009 at 2:10 am | In Psychology, Second Life, Web3D | 4 CommentsTags: 3D, education, training, Virtual Worlds

Karl Kapp’s listed today some of the advantages of 3D environments (virtual worlds) for learning. Take a look at this list if someone (your boss, client) asks you why they should allow you to set up the next employee-training or any other course in a 3D world.
Although Kapp, one of TrainingIndustry.com’s 2007 “Top 20 Most Influential Training Professionals”, sums the advantages up pretty nicely, I’d like to add the following two aspects that in my experience had the most impact on successful and sustainable learning situations:
1) One of the most important aspects in any learning environment: fun. Having fun is the most emotional engagement you can get (and that secures sustainable learning). Students have fun in 3D environments, especially if they’re designed to include casual games or playful training situations. But the three dimensional, immersive online environment is already so much fun for youth that this alone works to your advantage.
UPDATE: Jacob Everist has a background in dealing with East Asians from living in Korea Taiwan and China and writes in his blog that “Particularly in East Asia, education is considered hard work. If something is fun, it is not taken seriously. ” Interesting aspect that could also be said about some “typical” Germans (I am German, but lived abroad a lot)
2) The water cooler effect. This is true for business trainings or meetings; studies show that the informal socializing in-between or after sessions is as important in virtual worlds as in the real world. Only that you don’t need to pay for airline tickets, hotels and catering.

My Sky Campus in Second Life: Example of a 3D learning environment with extensive multimedia capabilities (YouTube screen, 10 m high presentation screen, interactive web displays) and a recreational area with bean bags, cocktail bar and many fun features you can’t experience in real life classrooms or seminar settings
If we still missed some aspects (I added some in the comments) please comment here or in Karl Kapp’s blog!
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Augmented Reality is all over the place – is that a good thing?
February 1, 2009 at 10:32 pm | In Augmented Reality | Leave a CommentTags: ads, Augmented Reality

General Electric is running an ad featuring Augmented Reality for the masses at the Superbowl, Mini convertibles live their 3D life in magazines (as ads), Lego is selling toys with Augmented Reality boxes. I’be been posting Augmented Reality examples a lot during the past months and one thing is for sure: it’s not just for geeks anymore. Real companies are using it to sell real goods or to save real money (Ford Ka, see my recent post with the video).
But is that a good thing? Metaverse blogger Curious Raven wondered today if “it’s too early for Augmented Reality”, drawing parallels to the virtual reality hype in the nineties (you remember the sci-fi like data-suits and and grotesque head-mouted-displays?) which was too early because the tech was not ready and disappointments great.
While I agree with Curious that the Gartner Analysts have it wrong this time, placing Augmented Reality applications in the “Technology Trigger” phase, which would mean that the technology will not be adapted by mainstream within the next ten years, I don’t think that it’s too early to for Mixed Reality for the masses. Why? Because some usable products already exist (see below) and because virtual reality never came in range of being accessible to even the greatest nerds (exept those working in research). And following the highly accepted Gartner Hype Cycle again, that places the mainstream adoption of Mixed Reality in the 2-10 year range. I personally think it’s well below 5 years.
Why do I think that the brilliant Gartner analysts missed something that I see in the near future? Because sometimes technologies get a burst from a totally unexpected area – for AR I think that is “camera and Internet equipped mobile phones for the masses”. Because anybody, from kids to DINKS, can use their cell phone to log-on and take pictures or videos anytime. Meaning: With an ihone or G1 Android phone anybody can aim their buitl-in digicam at a printed symbol in a paper magazine and they’ll suddenly see a Mini convertible driving around. Without a computer anywhere near! Well at least early adopters are able to install those apps at the moment – wait till xmas, and you’ll be the one getting a card enhanced with AR.
Ok, let’s see all these great examples:
Here’s a collection of interesting Augmented Reality examples in entertainment, research and business by blog NOTCOT.org (Mini, Xmas card, Lego, FLARToolkit etc.)
One recent and outstanding example is missing in that collection: The General Electric campaign that puts “a digital hologram in your hand”. I call that “Augmented Reality for the masses”. Here’s the video of what you can do:
And here are the 5-step instructions to play with the windmills and more in your very own palm of your hand (all you need is a printer and a webcam).
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