“Teens and tweens are making more and more of the purchase decisions, or at least influencing that decision. Mom already knows that Sears provides trusted value and quality, but we need to prove to the teens and tweens that we have the apparel and styles to help them “arrive” at school this year with confidence”
August 16, 2008 at 7:41 am | In Future | Leave a CommentTags: retail, teens, Virtual Worlds
“Teens and tweens are making more and more of the purchase decisions, or at least influencing that decision. Mom already knows that Sears provides trusted value and quality, but we need to prove to the teens and tweens that we have the apparel and styles to help them “arrive” at school this year with confidence”
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Virtual Worlds News: Q&A: Sears CMO Richard Gerstein on Marketing Across the Metaverse
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