Mixed Reality makes sense for Ford Ka and saves big bucks

Many might still ponder about he usefulness outside geek-world of Augmented Reality applications if they watch videos about cute virtual pets or  cartoony Japanese girls invading your desktop. In the middle of this video however even the biggest skeptics will see at least one (if not more) down-to-earth useful scenario which makes not only sense but also saves lots of money for automobile companies (Ford obviously digged it): With AR you only need ONE sales room in order to present endless models and all thinkable customized versions of the cars you’re seling. It looks like it’s real, rotating gravefully before your eyes and the sales person is right next to it. Way to go, Ford!

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