Ray-Ban offers Augmented Reality service to sell glasses online

Ray-Ban Virtual Mirror

Ray-Ban Virtual Mirror

Augmented Reality steps into our living-room with this new web service from Ray-Ban: All you need is a web cam and their software (PC only). Then you pick some glasses from the online catalogue and see yourself in a virtual mirror. Works especially great with sunglasses, since you see yourself just like others do for the first time. This I call a successful implementation of innovative technology for business purposes.

via Ray-Ban Official Website (click on „Virtual Mirror“ on the banner in the middle)

Retailers ‚Sell‘ to Young Virtually – WSJ.com

The Wall Street Journal titled today: Kohl’s, Sears Build Brands As Children Clothe Their Avatars Online

„Retailer Kohl’s Corp. this month launched a new line of apparel, but the plaid skirts and printed T-shirts won’t be sold in its 957 stores. Instead, it’s selling them on Stardoll.com, a virtual community for teens and tweens where kids can fork over „Stardollars“ — purchased online at a nominal sum — to buy apparel for their online characters. (…)

Article: Retailers ‚Sell‘ to Young Virtually – WSJ.com >>

“Teens and tweens are making more and more of the purchase decisions, or at least influencing that decision. Mom already knows that Sears provides trusted value and quality, but we need to prove to the teens and tweens that we have the apparel and styles to help them “arrive” at school this year with confidence”

“Teens and tweens are making more and more of the purchase decisions, or at least influencing that decision. Mom already knows that Sears provides trusted value and quality, but we need to prove to the teens and tweens that we have the apparel and styles to help them “arrive” at school this year with confidence”

Virtual Worlds News: Q&A: Sears CMO Richard Gerstein on Marketing Across the Metaverse